Peer Analysis

Do you want to compare a company with its peers? Brian compares your chosen company with selected competitors and provides a detailed analysis within three minutes!


In order to be able to derive meaningful recommendations for action, it is central to know the positioning of the company against the background of the performance of the central competitors. A comprehensive compilation of important KPIs is often very time-consuming and requires a large number of different input sources. In addition, this dilutes the focus on the concrete derivation of measures. Why not simply rely on Brian, who can easily put together a benchmark analysis for you with more than 70 KPIs within three minutes?

What´s cool about it

  • Curated data source
  • Leading data provider (Morningstar)
  • Covering 50.000 companies globally
  • Automated competitor selection
  • Company comparison with 15 competitors
  • Structured data sheet per competitor
  • Additional long list of competitors

Use Cases

  • Create a comprehensive analysis of your focus company with a relevant peer set to identify key improvement levers
  • Assess market dynamics in a certain market by comparing growth and profitability of key players
  • Use peer analysis to compare potential go-to-market strategies with competitors to make strategic recommendations
  • Utilize peer analysis to compare the financial health and performance of investment opportunities and identify top performing stocks and allocate resources
  • Make sure you know the key comparable companies of your company or client


Data coverage

Brian provides peer analysis for over 50,000 publicly traded companies and private companies from Germany.

For a public company the peer analysis provides 70+ KPIs benchmarked against 15 of its peers. The results contain:

  • The analysis: This sheet contains 9 structured tables for each business aspect (growth, operating efficiency, financial stability) and one customizable table where you can pick and choose the KPIs you would like to compare
  • Peers list: The analysis contains up to 100 relevant competitors of the focus company including country, industry tree and latest market capitalization of each company based on availability.
  • KPI definitions: Each of the KPIs is clearly defined so there is no doubt how these numbers are calculated
  • Individual Company and Peer sheets: 16 sheets, one each for the focus company and 15 peers covering ratio and KPIs like Profitability, Efficiency, Growth, Valuation, and Key Numbers from the Financial Statements

For a private company, the peer analysis provides ~20 KPIs, including key financial ratios, select numbers from P&L and balance sheet compared against its 45 peers.

Covered companies

Brian covers over 50,000 publicly traded companies and all private companies from Germany!

Please check the list of covered public companies here and private companies here.


Data for Peer Analysis is provided by two of our various partners:

  • Data for public company Peer Analysis is provided by Morgningstar
  • North Data is the source for Peer Analysis of private companies

Special Remarks

We are able to customize the look and feel of the Public Company Analysis according to your specific corporate identity = put the research results in your templates! Contact us!


For troubleshooting, consider the following:

  • I cover over 50,000 publicly traded companies worldwide and private companies from Germany only – so if you get no results, maybe your company is a private one from outside Germany
  • If you want to know what companies I cover, Please check the list of public companies here and private companies here

Brian Package

This skill is included in the following packages:

  • Brian Pro+
  • Brian for Business

For detailed information visit our pricing site here.

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